Traditional marketing is a
very old concept of marketing. It refers to the promotion that includes people
offline. In Traditional marketing companies and entrepreneurs use TV channels,
print, broadcast, templates, the newspaper for reaching their audience.
E-Marketing is the new way of marketing that includes the online way of
marketing. It includes Facebook, Instagram, YouTube, etc. E-marketing
affects not only refers to products but also e-commerce, e-banking, and
entertainment. The evolution of technology has changed our lives and made our
life easy. Marketing is a very important part of every new company or
entrepreneur. The promotion provides information to people about the company
and product. When people get to know so, they buy products and services. The
growth of a company depends on the promotion if a large number of people know
your product quality and features so they will take interest and buy.
Traditional marketing and its
consequences
Traditional marketing is not
a new concept. All the companies and new businessmen used to refer to
traditional marketing for their product and growth. In earlier, companies have
to use a lot of money and time to promote their product. Traditional marketing is
very useful for rural areas where most of the people are not educated so
mostly, they use radio and newspapers that’s why traditional marketing is
useful for rural areas. Broadcast, TV, radio, and print are the way of
traditional marketing.
We can’t say that traditional
marketing is good or bad. Marketing has its positive and negative consequences.
Traditional marketing is a high-cost way of promotion which includes the
charges of TV channels, newspapers, etc. It takes time to reach their audience.
If a company doesn’t have much amount of promotion or advertisement so the
company has to face problems in production and growth in the future or may face
loss. Those people who come from poor backgrounds can’t open a new company and
promote. So traditional marketing has limited resources and reach.
E-Marketing and its
consequences
E-marketing is a new way of
marketing. It performs with the help of social media platforms and the online
way of the internet. E-marketing has changed the meaning of marketing. we can
say it is a great evolution in marketing. Now a day depends on online
marketing, it is easy to access and a low-cost medium. If E-marketing has great
features so it has negative effects too. Those people who are not educated
can’t take advantage of these features of the market. They don’t use these
social media platforms so internet so can’t get to know any new company and its
product and services. Whether E-marketing has an impact on negative
consequences but it has more impact on positive consequences. We will see some
benefits of E-marketing which have almost changed its meaning.
Presentation of product’s
features and its information - E-marketing websites and platform show their
product and services in a decorated manner. Which show a positive impact on
people and customer. Any company's production and growth depend on
presentation. “The first impression is the most important impression.” So,
every company needs to add maximum features and decoration in their
presentation.
Global accessible – Facebook, Instagram is used
all over the world. it opens many doors of opportunities for a company. Anyone
who is interested or wants to try so they can easily buy these types of
products with the help of global accessibility.
Segmentation – We can find any product on an
online platform and in various colors. It makes a great achievement in the
technology sector. Market
segmentation benefits of information, product, and its online services
make it easy to search for new users and customers.
High profit in investment
– The
stock market is a new term in marketing where people can invest their money. If
a company launches or starts a new brand so everyone can spend. It gives a
stability of money to the company in growth online marketing gives a better
chance of earning in online marketing.
Cheap price – E-marketing companies don’t
have to spend so much money on the advertisement with the help of TV,
newspaper, or any other medium of traditional marketing. E-marketing gives a
great opportunity for a new entrepreneur to start up and come on an e-marketing
platform. Poor people also can take advantage of e-marketing which gives
economic stability.
Impact of E-marketing and
traditional marketing on people
Whether E-marketing has
changed our lifestyle and makes us lazy too but we don’t forget that it saves
our time and money too. E-marketing gives a chance of comparison and measure
and accessibility globally. But on another side, it affects our eyes and mental
health which is a negative aspect of e-marketing. It is out of reach for those
who are uneducated or belong to poor families. Traditional marketing is useful
still in today’s era. We can’t forget its achievement and accomplishment. Every
era demands new technology and changes for improvement and growth. The upcoming
time will be favorable for E-market so, learning new skills about the E-marking
will be beneficial for new entrepreneurs and companies.
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